TikTok is introducing a fresh option that allows them to reduce the volume of AI-created media appearing in their feeds. This step comes as the platform announced that it now features over 1 bn content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a full-scale launch. This advancement aligns with a rise in AI-generated material, spurred by new video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately 10% of the quickest rising video streams on a popular video site only show clips produced artificially. A considerable share of this content is deemed low-quality AI content, a label for poor-quality, factory-style content that is typically illogical or surreal.
Based on user feedback that a lot of users appreciate content created using AI tools, ranging from AI artwork to educational videos, and we intend to provide users the option to see more or less of that, based on their own preferences,” said a company executive.
AI on the Platform
The platform announced that there are now 1.3bn videos on its app tagged as artificially created. Overall, over 100 mn media items are uploaded to the app daily, making AI-generated material a minor percentage of its overall inventory.
How to Adjust Settings
Members will be able to reduce or increase the level of artificial media they watch by opening the content preference option in the application and picking AI-made media. Other topics that currently be adjusted under the tool include politics, style, beauty, and dance.
Platform Guidelines
TikTok’s policies mandate users to tag lifelike artificially created content, and it prohibits harmful deepfakes of public figures or emergencies. Any believable artificial content that is unmarked can be removed under its user guidelines.
Additionally, the service will from now on apply an artificially created watermark to content created with its own AI tools, or detected by an industry-wide initiative for identifying content made by AI. This measure is aimed to help prevent users from seeking to evade the disclosure requirement.
Responsible AI Funding
TikTok is furthermore introducing a two million dollar awareness program for professionals and organizations to produce educational content about responsible artificial intelligence. This program will assist charitable organizations specializing in training coding and technology.
Content Safety Approach
The video-sharing app has defended its content review process, during controversy over plans to cut jobs for numerous safety staff in Britain. The company is set to cut hundreds of positions in its trust and safety department in its British office, with worker representatives and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A trust and safety lead stated that human moderation would still have a role, but AI can safeguard staff by removing the most graphic content ahead of it has to be seen by humans. The platform stated a 76% decrease in disturbing and violent content reviewed by human moderators over the previous year due to intervention by its AI tools.
It is vital to combine staff and AI to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we also think it’s extremely critical to minimize viewing of unsafe media as swiftly, which is why a extensive automated help is really helping us process content quickly.”
